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Dogecoin Labs Launches to Unite MyDoge, DogeOS and Such App
New organization targets payments, apps and commerce as DogeOS infrastructure remains unfinished
TL;DR
- Dogecoin Labs brings MyDoge, DogeOS and Such App under one organization led by CEO Jordan Jefferson.
- MyDoge has more than 500,000 users, while Such App already supports invoices and in-person QR payments.
- DogeOS has opened its public test network, but featured applications and its planned Dogecoin security link are not yet complete.
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Dogecoin Labs has launched in partnership with the Dogecoin Foundation, bringing the MyDoge wallet, DogeOS application platform and Such App payments product under one independent organization led by CEO Jordan Jefferson. The company will focus on consumer applications, payments, commerce, DeFi, gaming and other products designed to expand how DOGE can be used, while the Foundation continues its ecosystem stewardship and open-source development work.
Jefferson, founder of MyDoge and DogeOS, said the new structure is intended to combine builders working across different parts of the Dogecoin ecosystem.
“No other digital asset has Dogecoin's combination of liquidity, community and cultural reach, and its potential has barely been tapped,” Jefferson said in a statement. “We formed Dogecoin Labs to change that, bringing Dogecoin's top builders together in one organization.”
MyDoge, DogeOS and Such App form the product stack
The planned structure connects three parts of a DOGE-focused product ecosystem. Developers can build applications on DogeOS, holders can access those applications through MyDoge, and merchants can use Such App to accept payments. Such App’s beta already supports invoicing and in-person QR payments, although its connection to DogeOS remains in the planning stage. Such App was developed by House of Doge and Brag House.
MyDoge said it has grown to more than 500,000 users without paid acquisition. Its V3 update connects the wallet with applications being developed on DogeOS. The Dogecoin Foundation and House of Doge, the Foundation’s commercial arm, are contributing intellectual property and development teams to the new organization. The Foundation will continue supporting open-source development, advocacy and community work, while Dogecoin Labs concentrates on products and commercial opportunities.
DogeOS opened its EVM-compatible public test network on Sept. 30, allowing developers to build Ethereum-style lending services, exchanges and games using test DOGE. Dogecoin itself continues to handle coin transfers, while those applications operate on a separate system.
Three weeks later, DogeOS’s public user guide continued to mark its featured applications as “coming soon.” Its planned security connection with the Dogecoin blockchain also requires further development. DogeOS wants the Dogecoin network to verify mathematical proofs showing that applications ran correctly, but the proposed rule change needed to enable that remains a draft. Until that connection is implemented, users must rely on DogeOS’s selected operators and hardware to verify application operation.
Dogecoin Labs targets utility beyond meme-driven demand
Dogecoin was created in 2013 as a joke and features a Shiba Inu image, but the new initiative is focused on expanding its use through applications and commerce. The Dogecoin price had gained 3.9% over the previous 24 hours and was trading around 8.2 cents, according to COIN360 data.
The product push follows weaker demand for Dogecoin through traditional investment products. Bitwise announced plans in September to close its Dogecoin ETF. CEO Hunter Horsley said earlier this month that the fund’s failure highlighted a gap between investors who use crypto ETFs and users who access crypto through brokerage applications.
Jefferson had also discussed efforts earlier this year to expand the Dogecoin ecosystem beyond its reliance on Elon Musk’s public endorsements, pointing to new teams, investment and applications being built around the network.
“There's teams like us coming in, and investment opportunity, and all this potential and I mean crazy, crazy things on the horizon I wish I could tell you about, but like some big stuff that's gonna really open the industry's eyes,” Jefferson said at the Consensus Miami conference.
This article has been refined and enhanced by ChatGPT.
